To support the release of the SYOSS brand’s Asian trend looks for 2017, we creatively developed and produced a lifestyle-driven ad campaign.
Featuring celebrity brand ambassador Victoria Song 宋茜 and celebrity stylist Tomo Numayama, we developed the narrative and visual identity for the campaign, as well as a complete set of communication materials, including a commercial, how-to videos, key visuals, and all the key messages and copy for these.
Owing to its success, the campaign was selected by Henkel’s HQ in Germany as a global benchmark project in terms of marketing localization.
Lifestyle-driven how-to videos and key visuals。
Advertising, Celebrity, Video & Film Production, Visual Communications