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*Shanghai Disney Resort Seasonal Pass Communication

To support communication of Disney’s seasonal pass initiative for Spring/Summer 2018, granting pass holders the freedom to visit the park any time, we creatively developed and produced a set of communication materials, including all the key messages and copy for these, as well as the development of a unique seasonal pass brand identity.

Communication materials produced were for use on all channels, including online, out-of-home, and Disney Park property.