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Schwarzkopf Extra Care Total Repair 19 Ad Campaign

To support the release of Schwarzkopf Extra Care’s new Total Repair 19 hair repair treatment, we creatively developed and produced an ad campaign comprising of a main advertising visual, a commercial, as well as all key messages and copy for these.

As the first 5-step hair repair treatment to be launched in China and featuring an innovative cap, we needed to emphasize to consumers these unique benefits over existing hair repair treatments on the market. We achieved this by keeping the focus on the steps and highlighting the technology behind the cap as powerful reasons to believe.