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Porsche Child Safety Campaign

We helped Porsche develop a campaign to support the China launch of their range of child car seats and, more importantly, strengthen the brand’s positioning in relation to safety.

Through a competition, we gave parents the opportunity to ask their children what superhero they wanted them to be.
We then made that dream come true for a lucky few at an offline event, which we filmed and cut into a short 3-minute video.
Lastly, we collaborated with dozens of Chinese influencers and bloggers, who helped us to share our message with their followers, who then shared it with their family and friends…

The video was shared thousands of times and watched by over 2.86 million people.

We also helped Porsche develop a whole series of communication materials to support the sales of its brand new range of child car seats, including key visuals, how-to videos and POS materials.