To support the promotion of Philips’ extensive range of air solutions, we creatively developed and produced an animated video for advertising use.
We chose to develop the narrative following a problem & solution format. The first part of the video offers consumers useful information on the dangers of poor air quality inside the home and all of its most likely sources, thereby more effectively drawing the consumer’s attention. Within this context, the second part of the video introduces Philips’ air products as a direct solution.
Marketing Strategy, Video & Film Production, Visual Communications