We creatively developed and produced an ad campaign to promote Pattex’s three main product lines for the home: tiling, interior finishing and waterproofing.
Specifically, we developed the narrative and slogan for the campaign, as well as a complete set of communication materials, including a commercial, key visuals and POS materials.
Our campaign narrative focused on Pattex product benefits that resonate the most with the brand’s target consumers in China, craftsmen and homeowners. These benefits are international quality, durability and green & safe products.
For craftsmen in China, generally regarded as lacking know-how and professionalism, Pattex is the best choice to make their customers happy. For homeowners, who often have to contend with poor quality household renovations that are also unsafe to health, Pattex is the best choice to keep their families safe.