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*Diesel Jogg Jeans Flash Mob

We helped Diesel creatively develop and execute a campaign to support the China launch of the brand’s new range of jeans.

One of the key points of differentiation of a pair of JoggJeans is their elasticity, and therefore comfort. We brought this benefit to
the fore by choreographing a series of dance performances delivered as flash mobs in and around local Diesel stores across key locations and cities in China.

We then cut the resulting footage into a 2-minute video and collaborated with online influencers to disseminate the content to an
even wider audience.

The campaign achieved over 11 million views and, above all, had a substantial impact on JoggJeans sales.

Client

Diesel

Services we offered:

Events & PR