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Continental Upgrade Your Ride Ad Campaign

To support the release of Continental’s new range of tires, we creatively developed and produced an ad campaign, as well as a complete set of POS materials.

The key challenge faced by Continental is that consumers still lack awareness when it comes to the difference between tire types and the real impact that these have on altering and improving driving experience.

Our campaign aimed at tackling this challenge in a very overt manner: from the campaign headline – ‘The car you own, the ride you want. Upgrade your ride.’ – through to the main campaign visuals.