Lavazza is the symbol of Italian coffee around the world. Boasting the title of “Italy’s Favourite Coffee”, the company is one of the most important roasters in the world, and is present with its distributors and subsidiaries in over 90 countries around the world.
We have supported Lavazza with brand awareness activities, intensifying the engagement of the brand with local consumers through a wide range of activities, including, but not limited to, the creation and insertion of advertisements in local media, PR activities and events, and the management of social media accounts.
We also supported Lavazza in strengthening their relationship with their local distributor network in China, setting up the content and guidelines for their annual distributor meeting as well as coordinating the meeting itself.
Advertising, Market Analysis, Marketing Strategy