AUTASON is a high-end menswear brand with over 100 stores nationwide. It is part of the Heilan Group’s portfolio of brands, one of China’s Top 500 Enterprises.
We gave the brand a complete overhaul with a new visual identity, including new logo. We relooked at AUTASON’s brand story and found a more compelling way to talk about it. In line with the new identity, we also produced a new website and commercial for the brand.