Gedy Brand Identity Launch
We are proud to announce that Gedy’s new brand identity – a joint project between tee-hee Asia and our sister office in Italy – was officially unveiled at Cersaie Bologna, in Italy, an international exhibition of ceramic tiles and bathroom furnishings.
Gedy’s new look was the source of much praise and interest from the visiting public (of course) and Gedy’s stand was awarded (and rightly so) the top 3 prize in the bathroom furnishings category by the exhibition’s organizers!
Gedy’s stand was designed in collaboration with renown interior designer Simone Micheli and you can view a virtual tour of it by clicking on the following link http://www.pxl-photo.com/preview/Tee-hee_Gedy/vt-v8color/gedy-cersaie.html.
Gedy’s re-branding was part of a larger marketing research and strategy work involving our marketing team working hand-in-hand with our designers in Shanghai and Milan to create designs with real meaning.